Here are some Google algorithm updates for 2022 that you should be aware of Check out these Google algorithms that can influence your SEO strategy. Google updates thousands of algorithms every year.
Each year, the Google search algorithm is updated thousands of times to list the most relevant, reliable results most prominently.
The search engine says this continued commitment to the searcher experience and quality of results has helped Google reduce the number of irrelevant results appearing on the search results page by more than 40% over the past five years.
While most of these updates go unnoticed, one does come along that rock the SEO boat now and then.
In this column, we’ll take a look at the updates that have shaped SEO this past year and how they could affect your plans in the future.
1. Page Experience Update
In June 2021, Google rolled out its long-awaited Page Experience update, announced on September 2.
SEO professionals and marketers of all stripes have been eagerly waiting for it since it first came out in November 2020. With this update, one-page experience scores marketers can see in a new report in Google Search Console.
The Pages experience is pretty self-explanatory; it was designed to improve each website’s searchers’ experience. The score is taken into account:
Core Web Vitals: A set of metrics for measuring the user experience on a page.
Mobile Utility: There should be no mobile usability error on a page.
Security Issues: Any security issue for a site disqualifies all site pages from good standing.
HTTPS Usage: A page must be served over HTTPS to be eligible for Good Page Experience status.
Advertising Experience: A site must not use advertising techniques that are distracting, disruptive, or otherwise not conducive to a good user experience.
Since the initial rollout, Google has clarified that Safe Browsing is not a ranking indicator.
August 4, 2021, update to this Google Search Central blog post states that “Safe Browsing systems will continue to play an important role in keeping users of Google Search safe, and any flags will continue to appear in the Search Console page experience.” out of the report.”
2. Google’s Link Spam Update
Google warned marketers in July that its link spam updates would have measurable consequences for those affected:
The update’s announcement was buried in a Google Search Central blog post titled ‘Improving our systems to fight link spam.
At the time, Google advised SEO professionals and marketers to ensure they follow best practices for inbound and outgoing links, create high-quality content and improve user experience.
The announcement advised users to monetize their websites using appropriately tagged affiliate links.
3. Summer Broad Core Update
In June, Google began rolling out a core update, timed it to implement whatever it was supposed to, and picked up where it left off in July.
However, as Roger Monti noted in his analysis of how the July core algorithmic update shook, it was somewhat unusual in that there were two spam updates before it.
SEO professionals speculated that the update also increased Ask People results, may have targeted image search results somehow, and even unintentionally increased search results spam. It might be possible.
Google’s long-standing (and somewhat disappointing) advice on core algorithmic updates is nothing you can do to prepare nor recover, other than being consistently excellent. This was no exception.
But interestingly, Google’s John Mueller suggested in the October Search Central SEO Office-Hours Hangout that improving content is more likely to help you recover from algorithm updates than technical fixes.
4. April Product Review Update
In April, Google released an update designed to reward high quality, in-depth product reviews with greater visibility in search.
The update went live on April 8, 2021, and specifically targeted “thin content that only summarizes a group of products,” Google said.
The first rollout only affected English-language reviews, and Mordi Oberstein wrote an excellent overview of who was involved and why.
Google said at the period that “While this is various from our regular core updates, the suggestion we give on producing quality content for them is suitable here as well.”
5. Introduction of the MUM
Google’s plan for MUM was undoubtedly the most impressive announcement in search this year.
The Multitask Unified Model (MUM) harnesses the power of AI to help searchers accomplish more complex tasks. According to the initial announcement, MUM had trained in 75 different languages and praised Google as 1,000 times more powerful than BERT.
MUM understands information from text and images, and Google plans to expand its capabilities to include video and audio as well.
“We will be rolling out MUM-powered features and improvements to our products in the months and years to come,” Pandu Nayak, Google Fellow and Vice President of Search, wrote in the announcement on May 18, 2021.
We are already seeing practical applications of MUM technology in Google Search, such as processing and understanding queries for vaccine information and creating new ways to explore and find topics.
MUM will provide Google’s algorithms with a more detailed understanding of search queries, content quality and relevance, and more in the coming months and years.
It won’t be something to optimize “for”. Instead, MUM is a technology that needs to be learned and understood, as it will undoubtedly continue to raise the bar in terms of content quality, relevance and usefulness.
Other Google Updates and Note Stories
This is by no means a comprehensive list of Google updates that have shaped the SEO world over the past 12 months.
Here are some other developments you’ll at least want to be aware of as you develop your digital marketing strategy for the year ahead.
Google announced in February that its algorithms might consider excerpts of pages as an additional ranking factor for English queries in the United States.
November core algorithm update
Overall, feedback from the SEO community suggests that this update was pretty lightweight. As Jim Boykin of Internet Marketing Ninjas put it, “Overall, it’s just another update … there will always be winners and losers every time.”
October Search Quality Assessor Guidelines Update
In October, Google added five amendments to its search quality rating guidelines, including updated guidance on how websites and creators search for reputation information and changes to the way “groups of people” are defined in the YMYL category.
Google Update Requirements for Schema Markup
In October, Google changed the How-To, QA page and special declaration schema requirements to simplify these structured data types. You might also want to see changes to the structured data for reviews.
Google algorithmic update targets notoriety
In June, the New York Times reported that Google had plans to algorithmic-ally suppress websites that publish unverified or slanderous claims against others. Learn more about the update in Matt Southern’s article.
Results will show the most relevant and accurate Content.
Misleading headlines with irrelevant Content will no longer get their page results. Google’s algorithms better identify the most relevant and credible information content. By 2022, it is expected that SEO ranking will be more competitive with providing high-quality Content, which is helpful for internet users.
Trying to fish out your audience for Content by adding unnecessary sourcing would be ineffective today. Google will furthermore determine the credibility of the links inserted in the Content.
Personalized results based on recent searches:
Current traffic shows the most searched topics based on an algorithm of accumulated information and activities of all Internet users.
Google is now working to improve each user’s search experience by matching the information that will emerge according to their visit history and frequently asked questions. So in future, search results can check pages to show users what interests them. Consider it like how YouTube offers guided and suggested videos to users.
Do you see a small section at the top of the results that shows a short description or pictures of the search result? This is sometimes helpful, especially for a quick search for information. While most of the time, the snippet displays misleading and incomplete details. By 2022, the snippet on the search effects page intention disappear.
Voice search and inquiry:
In 2022, keyword searches will have more practical consequences since voice recognition for mobile devices and Internet software will lead to greater use of casual-conversation type queries by Internet users. Keywords like best yoga routines are a good fit to use when you consider searches done by type. With the rise of popularity in voice search, how to do yoga can be seen as a new keyword for yoga-practice topics.
There is no requirement to note a single keyword throughout the blog or article content. Keyword spamming is no benefit in improving traffic. Google is becoming more intelligent at identifying high-quality Content, considering synonyms or related words from keywords in the rankings. Don’t use the word excited repeatedly, and doing otherwise will not drop the quality of your work but will also be recognized as spam.
Images and video optimization will take part in:
Putting pictures and videos on Content is beneficial and practical for readers and writers. Photos and videos in web content will also help your article rank and increase search traffic.
Local SEO will thrive in search results:
As people find ways to limit social interaction and stay indoors as much as possible, driving downtown to find a good spa is no longer a practice. Now, people search “medical spas near me” when booking an appointment.
Local SEO will be effective in online marketing in 2022. Even if the pandemic disappears, studies and surveys say people prefer to work and study at home and may still do so after the pandemic.