User experience (UX) is one of the most important determinants of online success today. The fact that user experience can get you ROI is 99% sufficient evidence of this fact. All business talks about offering a premium user experience. But have you moved beyond the normal? It’s time to take a closer look at your user experience again
Must you work on enhancing the accessibility of your website? If your answer is yes, then think again. A survey conducted on 10,000,000 websites shows that most utmost websites on the Internet are not wholly available. That is while keeping with the truth that one in four Americans lives with disabilities.
How Does Accessibility Affect Your Website SEO Ranking
Website scope has a significant impact on your website ranking. Often, the steps that are involved in ensuring access compliance coincide with your overall SEO strategies. Let us look at some ways of accessing the website and taking SEO hands-on.
Increased UX Signals
By now, you know that web access affects the user knowledge of your website. If you do not implement the appropriate access measures, approximately one in every four visitors to your website is going to have a bad experience. Guess what else? UX signals are considered as one of the most important ranking factors by Google’s algorithm. Google’s page experience update, scheduled for May 2021, will carry more weight to these UX signals.
Some of the Various Essential UX signals Recognized by Google are
Bounce Rates: A user is required to “bounce” from your website if they exit your website without using either action. If users have a problem reaching your site, they are about to bounce quickly, and the bounce rate on your website will be high.
Dwell Time: This refers to the time a user spends on your web page before returning to the search engine result page (SERP). If your site has accessibility issues, then the dwell time will again be on the lower side.
Pogo Sticking: This is similar to time residence, and when users visit several pages listed on the SERP, look for answers to their query. Users are about to jump to the next result on a Google search if they struggle to access your website.
Even if you are ranking in the top three positions on SERPs, poor UX signals will be detected by Google. This will eventually cause your ranking to decline.
Ensures Better Website Structure and Readability
Elderly users or people with cognitive disabilities often use assistive technologies such as screen readers. For users to understand the context of a web page using screen readers, a website must follow a proper structure. For example, having a descriptive title is very important for screen readers. This is because the title is the first thing a screen reader analyzes to help people understand the context of a page’s content. And, as you know, title tag optimization is SEO 99%.
Similarly, the good hierarchical structure of a page – precise headers, bullets, numbered lists, etc. – are also important for cognitively disabled users who use assistive devices. Proper page structure is another factor that helps with on-page SEO.
Besides, accessibility also includes improving the readability of your website content. It includes short sentences and paragraphs, avoiding unnecessary jargon, and using a conversational tone. These factors improve SEO as they help with featured snippets and voice search optimization.
Image Alt Text Optimization
Users with visual impairments understand the context of an image only through the text that you provide for images on your site. This means that overall text that is incomprehensible in any way does not work in favor of accessibility guidelines.
For accessibility, image alt text optimization is a must. Without adding descriptive total text that describes the image, your website will not follow the ADA compliance guidelines.
Image alt text also plays a major role in SEO. On-page optimization involves adding target keywords to your top texts so that your images rank on Google. Alt text can help rank your image.
By adding descriptive image alt text for web accessibility, you’ll automatically add SEO keywords to it – another way to fix accessibility helps with better search engine visibility
Clarity Website Design Accessibility Guidelines(WCAG)
Before attempting to fix the accessibility issues of your website, it is very important to understand them. The main reason most of us do not insist on web accessibility is that we are unaware of it.
Begin educating yourself and your team, using resources such as Web Content Accessibility Guidelines (WCAG). Understand what exactly it means to make your website fully accessible.
Website’s Accessibility Audit Criteria
The next step is to audit your website for accessibility issues. Even if you have previously worked on access, you will have to do a round of audits again, just to make sure you don’t miss anything.
To get a good idea about the markup structure of your site, you can take the help of W3C’s markup verification tool. You can also conduct a manual audit through random pages of your site and by assessing web page elements.
Web Accessibility Solution by Accessible
Although access is closely related to SEO, this is not something your SEO experts should work on. Website accessibility includes a lot of specific aspects that are best for accessibility professionals. Another noticeable point is that web accessibility is not a one-time, dusty thing – it is a continuous process. When you keep adding new pages to your website or updating your existing content, you cannot be sure that your website will always be fully accessible.
Fixing accessibility manually can be quite a challenging task, and in the process, there is always the possibility of manual errors creeping up. You don’t want expensive ADA lawsuits coming your way, so it’s best to go for an AI-powered automated web accessibility solution. Such an AI website accessibility tool will automatically scan your website for accessibility issues and fix them, meaning you don’t have to worry about accessibility again.
Finally, try to encourage an environment of inclusiveness in your company. Access to the website should not be an option; this should be a requirement. It is your moral responsibility to make your website accessible to everyone, regardless of their disability. Only when you encourage inclusivity and empathy will you start incorporating accessibility into your daily business operations. If access is encouraged from the design stage of a website, half the issues will be eliminated automatically.
Begin Implementing Web Accessibility to Increase Greater Rankings
By now, you have a good idea of why a website has access that you cannot ignore. Search engine visibility is critical to the long-term success of any business, and website reach is very influential in determining your search engine ranking. Don’t waste much time: Start working on your website accessibility today. It will be a relatively small investment compared to the benefits you stand to gain in the long run.